‘Why innovation is rarely authorized’ panel from HOW Design Live 2019

Every company says they want more innovation and leaders who are able to deliver it yet they are often more afraid of extinction than the change that’s necessary for that innovation to be created. As a result, innovation often happens when teams go against the rules and even risk their jobs to get it done. This episode is a replay of a panel discussion I put together with two of the smartest and most inspirational people I know – best-selling author, Greg Larkin and ex-IDEO and current Managing Director of Expa, Sina Mossayeb.

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Greg Larkin
Best-selling author of This Might Get Me Fired

Greg Larkin has built some of the most transformative products of our time for some of the biggest companies on Earth, including Google, Bloomberg and PWC. He’s launched 33 products across the Fortune 500 and in startups. The ones that worked possessed the following characteristics:•Great products have a monopoly on courage – not technology•Innovation starts with a coalition of polar opposites•Entrepreneurs solve urgent problems. (Wannapreneurs avoid them)Besides being the founder of Bowery 315, he’s a senior advisor of the Goldman Sachs-spin-off Streetlinx, an adjunct professor at Columbia Business School, faculty at Singularity University, and the best-selling author of “This Might Get me Fired.”


Buy This Might Get Me Fired on Amazon

Sina Mossayeb
Managing Director, Expa

Sina is a Managing Director at Expa—a startup studio founded by Garret Camp (cofounder of Uber). At Expa Sina leads a team focusing on products, programs, and platforms to create the conditions for entrepreneurs to thrive. Previous to Expa, Sina was a global systems design lead at IDEO for 6 years. At IDEO, he introduced how to use social movement theories mixed with human centered design to design change in orgs and society. He has worked with companies like Facebook, NFLPA, the US government, Viacom, and more to use human centered design to create design driven change in organizations—including products and services. Sina is also one of the co-founders of La Victoria Labs, and innovation studio in Peru established by IDEO.


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