CREATIVITY:

‘Metallica’s rock ‘n roll insights on creativity and leadership’ from HOW Design Live 2020

In a rare public interview, I sat down with Marc Reiter, who has worked with Metallica for a quarter-century as their “Chief Creative Guy” to discuss what he has learned working with such iconic creative teams, what drives originality, and what you can learn from all of it. Marc oversees their record label, Blackened Recordings, and works closely with the band to plan and execute all of their music, video, and film releases, as well as overseeing many of the band’s new ventures. Before that, he spent nearly twenty-four years at Q Prime Inc. and Sony Music, where he helped shape and lead work for bands like Pearl Jam and many more.

---

Listen now:

---

Some Kind of Monster documentary

You can watch it here

Metallica YouTube videos

S&M2 YouTube playlist

#MetallicaMondays YouTube playlist

The Making of “Hardwired…To Self-Destruct” YouTube playlist