CAREER:
The power of personal branding
Can you tell people why you are different and better than every other creative out there? This episode will help you understand the obstacles, power and importance of creating your own personal brand and how to start building it today.
Listen now:
Show Notes:
BRAND ARCHETYPES
Here are the 20 character archetypes I talked about in the show with the name of the archetype, alternate descriptions, along with goals, brands and people who exemplify that archetype. You can use these 20 to do a sorting exercise to see which one best fits you and your brand.
DOWNLOAD BRAND ARCHETYPE CARDSEXPLORER
Seeker, Wanderer
Goal or Method: To learn what’s constant in life by always changing your environment
Brands: North Face, Pier One, Jeep, Greyhound, Subaru, Starbucks
People: Christopher Columbus, Jacques Cousteau, Steve Irwin
DEFENDER
Knight, Superhero, Warrior
Brands: U.S. Army, Greenpeace, Marlboro, Dial, Band Aid
People: Batman, George S. Patton, John Wayne
THRILL-SEEKER
Gambler, Swashbuckler, Adventurer
Brands: X Games, Mountain Dew, Chrysler Crossfire, Carnival Cruise Ships, New Zealand, Camelback
People: Richard Branson, Ben Saunders, Errol Flynn
ACHIEVER
Athlete, Hot Shot, Strongman
Brands: Nike, Ford, Home Depot, Adidas, Under Armor
People: Lance Armstrong, Michael Jordan, Tiger Woods
TRADITIONALIST
Conservative, Old School, Miser
Brands: Old Spice, Wendy’s, Procter & Gamble, Wells Fargo, Folger’s, GAP
People: Norman Rockwell, Ronald Reagan
NURTURER
Mom, Mother Earth, Healer
Brands: Campbell’s, Pampers, Volvo, Johnson & Johnson, Loreal, Allstate
People: June Cleaver, Paula Deen
CONNECTOR
Networker, Politician, Talker
Brands: AT&T, Verizon, Facebook, Linkedin
People: Oprah
ARTIST
Creative, Creator, Craftsman
Brands: hp, Adobe, Lego, Home Depot, Michael’s, Black and Decker, HGTV
People: Beethoven, Salvador Dali, William Shakespeare, Bob Villa
PHILOSOPHER
Sage, Prophet, Guru
Brands: Scientology, Calvin Klein, Nikon
People: Plato, Deepak Chopra, Paulo Coelho
DREAMER
Magician, Sorcerer, Wizard
Brands: Disney, Axe, Rock Band
People: Tim Burton, Carlos Castaneda, Steven Spielberg, Harry Potter
MOTIVATOR
Mentor, Preacher, Promoter
Brands: Truth, (RED), Electronic Frontier Foundation, MoveOn.org
People: Tony Robbins, Barack Obama, Richard Simmons
RULER
King, Leader, Father
Brands: Microsoft, Rolex, Gillette, The New York Times, Jack Daniel’s
People: Steve Jobs, Franklin Roosevelt, Moses
MAVERICK
Rebel, Outlaw, Rogue
Brands: Harley Davidson, Virgin, MTV, Rimmel, Steve Madden, Urban Outfitters, Orbit
People: Henry David Thoreau, Sid Vicious, George Washington
EVERYMAN
Good Old Boy, Girl Next Door, Average Joe
Brands: Miller High Life, Sonic, Walmart, Lowe’s, Walgreens, Southwest, Visa, Covergirl, Hollister
People: Jack Black, Homer Simpson, Tom Hanks, Princess Diana
INNOCENT
Saint, Goody-Two-Shoes, Angel
Brands: IKEA, Google, Apple, Dove, Lysol, Master Card, Aveda
People: Mr. Rogers, Gandhi, Boy Scouts, Oprah
ENTERTAINER
Clown, Jester, Performer
Brands: Budweiser, Fanta, Jack in the Box, Hulu, Woot.com, Taco Bell, Doritos
People: Robin Williams, Bob Hope, Jeff Foxworthy
VILLAN
Bad Guy, Monster, Vampire
Brands: Megadeth, Hot Topic, LA Ink
People: Marilyn Manson, Darth Vader, Dr. Horrible
INTELLECTUAL
Sage, Genius, Expert
Brands: Ask.com, CNN, Gallup, MIT, Harvard, CIA, Bloomberg
People: Stephen Hawking, Marie Curie, Ken Jennings
SENUALIST
Hedonist, Pleasure Seeker
Brands: Victoria’s Secret, BMW, Godiva, Versace, Food Network,
People: Madonna, Jane Austen, Dracula
SERVANT
Martyr, Helper, Monk
Brands: Red Cross, Amnesty International, Peace Corps, Humane Society, Police Department
People: Mother Theresa, Pat Tillman
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