Lightbulbs are bullish*t

Most people believe the myth that ideas are lightbulbs where we get all the answers to the problem all at one. Nothing is further from the truth. This episode looks at insights and tips on how you can be more creative and get a better understanding of your creative process.

Listen now:

Show Notes:

Lightbulbs are bullshit

– Ideas aren’t lightbulbs. Lightbulbs are moments of inspiration.
– Creativity is a blue collar profession.
– People who only hit deadlines are a commodity. People who are creative are an essential asset.

Creative process in 5 parts

– The problem
– Inspiration
– Ideation
– Implementation
– Your process

The problem: Setting the stage for creativity

– Creativity starts with having the right problem to solve
– Solve problems. Don’t just vet executions.
– The best creativity comes out the tightest constraints


– Most people look at competition but a cover band never changed the world.
– You have to find unique insights and inspirations
– Look to your audience
– Develop your palette


– 7 rules of ideation
– Defer judgement
– Encourage wild ideas
– Be Visual
– Stay on topic
– Go For Quantity
– Build on the ideas of others
– One Conversation at a Time


– Back burner Word file
– 4 types of prototyping
– Research/Build to think: Understand boundaries, patterns and pain points
– Rapid prototyping/Build to learn: Testing initial hypothesis
– Live prototyping/Build to communicate: Examine product market fit
– Live pilot/Build to launch: Validate to scale

Know your process

– Every person creates ideas differently.
– Creativity takes both left brain and right brain

Mentioned in this episode


Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

by Scott Belsky

According to productivity expert Scott Belsky, no one is born with the ability to drive creative projects to completion. Execution is a skill that must be developed by building your organizational habits and harnessing the support of your colleagues.

As the founder and CEO of Behance, a company on a mission to empower and organize the creative world, Belsky has studied the habits of especially productive individuals and teams across industries. Now he has compiled the principles and techniques they share, and presents a systematic approach to creative organization and productivity.

While many of us focus on generating and searching for great ideas, Belsky shows why it’s better to develop the capacity to make ideas happen-a capacity that endures over time.



The Accidental Creative: How to Be Brilliant at a Moment’s Notice

by Todd Henry

It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand.  The Accidental Creative teaches effective practices that support your creative process. You’ll discover how to:

– Focus in on your most critical work and reclaim your attention.
– Develop stimulating relationships that will lead to creative insights.
– Effectively manage your energy so that you are always ready to engage.
– Curate stimuli that help you stay mentally focused.
– Leverage your hours wisely and effectively to eliminate creativity drains.

The Accidental Creative is your guide to staying fresh and doing your best work each day



Die Empty: Unleash Your Best Work Every Day

by Todd Henry

Most of us fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day we’re often left wondering if any of it really mattered. We feel the ticking of the clock, but we’re unsure of the path forward.

Die Empty is a tool for people who aren’t willing to put off their most important work for another day. Todd Henry explains the forces that lead to stagnation and introduces practices that will keep you on a true and steady course.

The key is embracing the idea that time is finite, so you should focus on the unique contribution to the world that only you can make. Henry shows how to sustain your enthusiasm, push through mental barriers, and unleash your best work each day.


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