The Crazy One

In-house design episodes

More creatives are moving to in-house teams and finding out there are some different challenges with trying to be creative in a corporate environment. These episodes look at some of the unique challenges faced by in-house design teams and their leadership.


EPISODE 77

‘Building an In-House Design Powerhouse’ keynote from SWSX 2019

A replay of my sold out solo keynote from SXS 2019 that looked at how companies want creativity and design like never before, but very few of their internal creative teams have been empowered to take advantage of this demand. In this episode, I share proven techniques and insights he has gained from working alongside the world’s best in-house creative teams as InVision’s Chief Design Evangelist.
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EPISODE 76

Why cognitive bias is the real problem with your work

Why is it no matter where we work we run into the same frustrating behaviors in our team, our clients, and even ourselves time and time again? More than likely there are some basic psychological biases we all have that are causing and fueling these problems. In this episode, we are going to look at the 6 different types of cognitive bias that are affecting your work, what you can do to start to fight each one of them and help you understand why all of this is critical to your work, your team and your company.‘
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EPISODE 75

How to survive corporate politics with grace and integrity

Dealing with politics is a necessary evil no matter where you work and at their worst can be so complicated that they can drive you out of a company or stand in the way of great work going out the door. In this episode, we will look at some of the emotional issues behind office politics and talk about the 8 habits that you can use to be able to survive them with grace and integrity.

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EPISODE 72

How to create REAL innovation.

Innovation is easily the most abused word in the corporate lexicon because we all talk about it so much but so few companies and teams are actually able to create it. In this episode, we will look at why innovation fails, the traits of truly innovative teams and what you can start doing on your team or in your company to fix all of this.

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EPISODE 63

The good and evil of data, research, and brainstorming

Combining data and research with your creative process is a tricky and frustrating thing for too many people. In this episode, we will look at data, research and brainstorming to see how powerful they can be when used correctly, the reasons why they can completely kill creativity when used incorrectly and the best practices you should use so that all these techniques can strengthen your work.

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EPISODE 55

Know what fights to pick and how to fight them constructively

Fighting for what you believe in at work and what your team needs are a critical parts of leadership. The problem is that if you to do it too much then you are a real pain to work with but if you don’t do it enough then you aren’t an effective leader. In this episode, we will look at how to find a balance in how often you have fights, why they are important and how to make fighting constructive instead of destructive for you and your career.

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EPISODE 51

How to work with underperforming people and teams

One of the toughest things you will ever do as a creative leader is to come up with a plan and have the tough conversations with a person or team that is struggling to deliver great work. It is the leadership question I am asked the most so in this episode we will look at the different ways you need to work with an individual person versus an entire team that is struggling and the what your role as a leader has to be in this process.

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EPISODE 49

‘In-house powerhouse’ from Adobe MAX 2017

A replay of my sold-out session from Adobe MAX 2017 that looked at how companies want creativity and design like never before, but very few of their internal creative teams have been empowered to take advantage of this demand. In this episode, I share what I have learned leading successful and empowered client-side teams for more than 11 years at Starwood Hotels and Citi.

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EPISODE 46

Why creatives quit and what you can do about it

They say that people quit bosses, they don’t quit jobs and this is mostly true. But leading and working as a creative comes with its own set of challenges that can drive people to leave your team or for you to find a new job. In this episode, we will look at some of those unique challenges, what you can do about it as a leader or as an employee, and that are 4 questions you need to ask before you change jobs.

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EPISODE 40

Who owns creativity: In-house or agency teams?

Over the past 10 years, there has been a continuous investment in the growth of in-house creative teams which has resulted in a changing relationship between companies and their agencies. In this episode, we will look at the pro’s and con’s of in-house and agency creative teams, the different ways they work and where we all need to go from here.

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EPISODE 37

How to stop executive interference in your creative process

Creative teams are at their best when they are given a problem to solve instead of a solution to be vetted. One of the biggest places where these problems are generated are from company executives who throw out ideas that are taken as gospel to be blindly followed instead of a challenge that needs to be understood and solved. In this episode, I will walk you through the to most common and problematic places where this happens and how you can overcome it to let your team be creative and become more empowered within your company.

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EPISODE 32 

Create game-changing ideas by seeing opportunities before anyone else

The world is always changing around us and as creatives, we need to be able to see these changes before they happen because those changes give us the opportunity to create disruptive ideas. But changes don’t always happen to an industry because on a start-up or app. This episode will teach you lessons in non-traditional disruption from tattooing, toys and my work on Apple Watch, as well as how you can learn to overcome cognitive bias to spot these opportunities before everyone else.

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EPISODE 30

How to fix broken client-side creative teams

Companies want creativity and design like never before but very few of their internal creative teams have been empowered or supported to be able to take advantage of this demand. In this episode, I share everything I have learned leading client-side teams for 10+ years at Starwood Hotels and Citi.

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EPISODE 18 

The 7 rules for running a better brainstorming

Every company and every team wants to be more creative and have better ideas. But how do you get better? This episode shows you how to frame the opportunity given to you by your creative strategy using ‘how might we’ statements and the 7 rules to run a better brainstorming session.

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EPISODE 16 

The secrets of how to be a successful client-side creative

Working as a creative team member or team leader for an in-house design team can be challenging. This episode looks at some of the insights I’ve learned over my 10+ years building and leading award-winning client-side creative teams.

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EPISODE 10 

How to build a creative strategy

If you want to have great ideas then you need to base those ideas in a great strategy. This episode will look at ways to build a better and stronger creative strategy using the power of empathy and 8 questions that will give you the answers you need to get started.

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