Episode 4

SOCIAL MEDIA:

Potatoes and Power of Experiential Currency

Social media has turned everyone into little brands who are concerned about their image, voice and much more. This episode looks at the importance of using unique insights in your work and a look at the underlying currency that really drives social media.


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Mentioned in this episode:

11

The Inverse Facebook Experiment

One of my most experiments looks at how Social Media only has value if the connection to the community is real and is able to generate real value.

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9

What can Britney Spears teach you about branding?

Britney Spears may be a fading musical star but she holds the key to understanding online branding and the currency that drives social media today.

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